‘47 Brand

location: Chicago, IL
scope: Strategy + Design + Production + Execution

‘47 asked REDSTITCH to transform their existing retail space at the United Center into a Dye House pop-up during the 2020 NBA All-Star Game. The buildout needed to follow the Brand’s vision as closely as possible while solving the logistical challenge of completely refitting the space in a short amount of time, then putting it back just as quickly.

Our solution involved creative construction methods, unique finishes, and lots of ingenuity, resulting in a space that exceeded expectations and raised the bar for future ‘47 Pop-Ups.