‘47 Brand

location: Chicago, IL
scope: Strategy + Design + Production + Execution

‘47 asked REDSTITCH to refit their existing space at the United Center for a special Dye House Pop-Up Shop during the 2020 NBA All-Star Game. The buildout needed to follow the Brand’s vision as closely as possible while solving for the logistical challenges of completely transforming the space in a very short amount of time, then putting it back the way it was just as quickly.

Our solution involved creative construction methods, unique finishes, and lots of ingenuity, resulting in a space that exceeded expectations and raised the bar for future ‘47 Pop-Ups.