WORK
DULUTH TRADING CO.
store of the future
SCOPE: strategy + design + production + EXECUTION
Duluth wanted to reimagine their in-store experience to meet the needs of an expanded product offering. The new concept needed to be more budget-friendly without losing the grit and authenticity the brand is known for.
RedStitch designed a highly functional fixture package with improved sight lines and greater flexibility. We then added compelling visual story-telling moments that bring the brand and its product assortment to life. Fitting rooms and checkout were thoughtfully reworked with an emphasis on exceptional customer service.
