WORK
merrell
nyc footwear walls
SCOPE: strategy + design + production + EXECUTION
Merrell wanted to develop custom one-off footwear walls to be installed in several key NYC accounts, delivering improved storytelling and elevated merchandising while addressing the challenges of the space provided.
REDSTITCH designed and produced a system employing powered uprights and shelves with integrated LED lighting. Risers and wire accessories highlight key product stories, while wall cladding and SEG graphic frames hide existing walls and millwork. Each wall was custom-fit and installed overnight, minimizing disruption to business.
