SCOPE: strategy + design
Meijer asked RedStitch to develop a new style guide for their deli and bakery departments. The goal was to create stronger sensory appeal and emotional impact, while instilling confidence in the product’s freshness and quality and the deli/bakery team's credibility.
We created an elevated look and feel through updated fonts, textures, colors, and appetizing photography.
WORK
meijer
Deli + bakery
