WORK
MERRELL
SHOP-IN-SHOP PROGRAM
SCOPE: strategy + design + production + EXECUTION
Merrell needed to redesign their shop-in-shop program to align with a new brand direction that would put equal emphasis on style and performance. They wanted a fixture program that felt fresh and modern, but still rugged and outdoorsy.
Our concept’s aesthetic combines clean lines with rustic textures and clever details. The program has been received with overwhelming enthusiasm from the brand and its many retail partners.
DESIGN DEVELOPMENT
FINAL DESIGN
Shoe Shelves
Logo Block
Shoe Riser
Homasote Gridway
Graphic Frame + Riser
Footwear Tower
Nesting Table Set
Footwear Bench
Footwear Stool