RAWLINGS

SCOPE: strategy + design + production + EXECUTION

Rawlings outlet stores are destinations for youth teams and elite players alike, so they were overdue for an overhaul to create a true destination experience.

RedStitch reimagined their stores with floor-to-ceiling glove walls, intuitive merchandising, and better messaging. Immersive elements include a full glove customization station, laser engraving at the cash wrap, and a cutting-edge hit lab to demo the latest bats.