WORK
INTERIOR DEFINE
GUIDESHOPS
SCOPE: strategy + design + production + EXECUTION
Interior Define asked RedStitch to refresh and re-merchandise their Guideshops to accommodate expanded table, area rug, and lighting offerings.
The goals of the project were to better reflect local trends and tastes with unique design elements, to create a more comfortable and inviting space with curated “rooms” of product and residential interior finishes, and to solve for showcasing fabric swatches, legs, and pillows.
We created movable divider walls help define “rooms” while creating flexibility for new product to be added later on. A design consultation area incorporated a dedicated swatch wall with custom hangers and magnetic shelves for legs, as well as storage for fabric swatch cards.
A faux fireplace, accent lighting, wallpapers, and wall paint can be customized to fit a local aesthetic, while mirrors bring in light and create the illusion of larger spaces.
