JEEP DEALER Shop-in-shop program

SITE SURVEYs

FIXTURE development

FIXTURE Production

space planning

Logistics management

Installation

As Jeep invests in new and remodeled dealerships across North America, the automaker asked REDSTITCH to take a holistic approach to rethinking their retail fixture program, with enhanced visual merchandising and streamlined implementation. 

The fixture suite elevates what has typically been an afterthought space in the dealership experience, while solving for challenges unique to the category. REDSTITCH produced and installed the prototype package in Boulder, CO where we reviewed learnings and recommended changes on-site with the client team prior to mass production and rollout.

Design Development

With over 2400 dealerships in the US alone, Jeep has been an iconic & legendary 4x4 sport utility vehicle for the past 70 years.