Merrell WHOLESALE FIXTURE PROGRAM 

fixture development

fixture production

sell-in guide

logistics management

installation

Merrell needed to redesign their shop-in-shop program to align with a new brand direction that would put equal emphasis on style and performance. That meant they wanted a fixture program that felt fresh and modern, while at the same time rugged and outdoorsy. 

We established an aesthetic that married clean lines with rustic textures and clever details. The program has been received with overwhelming enthusiasm from the brand and its many retail partners.

Merrell exists to give you all you really need to discover the simple yet profound power of the trail.

The trail starts here.