Wolverine
work and outdoor sis program 

retail strategy

fixture development

prototyping

fixture production

logistics management

installation

Wolverine came to RedStitch with the challenge of creating a modular fixture program that would provide the flexibility needed to build shops in a wide variety of domestic and international retailers. The shops showcase Wolverine's broad product offerings, with versatile workhorse fixtures for head-to-toe merchandising, convertible tables that can be used for footwear or apparel presentations, and ample graphic opportunities to tell feature-benefit technology stories. 

Taking inspiration from work sites and simple construction materials, the program features weathered softwoods and rustic metal paired with bold logo treatments and eye-catching pops of red. Additionally, the system gives Wolverine the flexibility to scale the program as needed, from simple wall installations to complete, large scale shop-in-shops.

For over 130 years, Wolverine has been a brand that uniquely binds American ingenuity and craftsmanship. Born of work, they make every product as enduring and tenacious as the people who wear them.