RAWLINGS
FLAGSHIP EXPERIENCE + GOLD GLOVE POP-UP 

field research

Design development

Rawlings challenged RedStitch to design a completely immersive brand experience for a potential flagship store. Our concepts explored a range of store footprints, with product customization stations, dynamic merchandising, trial opportunities, and rich heritage story-telling woven throughout. 

Various off-season activities were envisioned, including hosted events, coaches clinics, and full-team shopping. Using the latest simulator technology and training tools, product trial areas were designed for maximum space efficiency. A mobile pop-up experience featuring virtual and augmented reality was also developed, offering fans a chance to experience the thrill of making gold glove plays.

Rawlings Sporting Goods Company, Inc. is a leading manufacturer and marketer of sporting goods in the United States. Since the company’s inception in 1887, Rawlings’ mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player.